Savvy content publishers are celebrating the announcement of what may be a potentially lucrative revenue stream. Yesterday morning, net television provider Boxee wrote about its plans to launch an upcoming payment platform. Content partners will have a chance to offer pay-per-view and subscription media as one click purchases from the remote.

Sponsor

For now, it's natural that both Boxee and PayPal's partnership with Philips for IPTV monetization focus on music and video content purchases as these are the materials that these mediums have traditionally yielded. However, we also know that there's a world of possibilities for one-touch remote purchasing. As envisioned in this PayPal developer API promotion, web television can give rise to an entirely new shopping environment.

Others may laugh at the idea of a luxury purchase made via TV, but when I saw this video at the PayPal X Conference, I was floored. My first thought concerned Oprah's Book Club. Through the sheer popularity of Oprah Winfrey, every book featured in the Harpo Book Club is already a New York Times best seller. Now imagine what t/> [...]

Thu Jan 21, 2010 15:20 pm

Examples of a real-dollar Return on Investment (ROI) from social media marketing programs are rare. Unfortunately for most ecommerce teams, having hundreds of thousands of fans often doesn’t translate into revenue.

For your CEO and CFO to take social media campaigns seriously, you need to be able to demonstrate a direct measurable impact that either reduces costs (say in reduced customer service heads) or increases sales. At the moment, most social campaigns are doing neither.

Both Dell and Sony have both stated that they have generated real sales from social media program, but these are definitely exceptions.

But the majority of marketers don’t even measure ROI at a simple level let alone try and attribute sales. It’s not that there aren’t any tools to do so, or that there isn’t a formula for calculating ROI; it’s just that /> [...]

Thu Mar 25, 2010 15:25 pm

The majority (79%) of kids age 2-14 have purchased some form of physical or digital content in the past year, with 31 percent acquiring both physical and digital content, according to a new report from The NPD Group.

Video rental services and online music services were the most popular among kids ages 2-14 in the past year, with 19 percent using an in-store video rental service, 12 percent using an online video rental service, and 14 percent using an online music service. Paid subscriptions to online video game rental services and paid subscriptions to online gaming websites ranked among the lowest.

Forty-one percent of kids who own some form of digital content said music was the first type of content they downloaded, with 38 percent saying it was game downloads.  The average age when kids make their first digital purchase is 7 years old. Girls are more likely to download single songs and also slightly more likely than boys to first buy ringtones.

Anita Frazier

"Forty-three percent of digital downloaders were six years old or younger when they acquired their first digital content," said Anita Frazier, industry analyst, The NPD Group.

"Since parents are the first touch point for children this age, it is important for companies to develop marketing strategies that reach parents as well as kids."

The report found digital content to be an additional source kids turn to when they want to supplement their physical collections, which is supported by the fact that less than 1 percent of kids only purchased digital content.  In terms of money spent on thi/> [...]

Thu Jan 07, 2010 10:40 am

Proper optimization for a website becomes the most essential thing for any website when there is the need of a better ranking on the search engine result pages. In fact a good placement on the search engine result pages is the most essential thing for any website. The point is that the best things that you need to have is a proper set of optimization done for your website and thereby get a better placement on the search engine result pages. And to gain that placement the most essential thing that you need to have is the proper Search Engine Optimization done for your website so that your site can gain a better ranking on the search engine result pages and thereby increase the volume of traffic to your website. In fact the volume of web traffic to a website is a very important factor. The fact is that a website is of no good if there are no visitors to the site. And likewise to increase the volume of traffic to a website it is essential to get a better ranking on the search engine result pages for which proper optimization is the most essential thing.

To start with the search engine optimization of a website it is essential to have a proper study on the search engine algorithms first. In fact the main objective of the Search Engine Optimization is to make a website become compatible with search engines as a search result and is relevant for the visitors or readers as well. For that the design and content has to be optimized because of the reason that the parameters that make a website or a webpage more friendly for the search engines and their viewers are a bit different, therefore to study these parameters or the search engine algorithms and the user behavior is a very essential thing for the better optimization for a website. In fact it should be kept in mind that these parameters or the search engine algorithms keep on changing time to time and similarly does change the needs and behaviors of the search engine users.

Once you have got a good idea /> [...]

Wed May 05, 2010 08:21 am